Roslan FABM, Ahmad NB. The Rise of AI-Powered Voice Assistants: Analyzing Their Transformative Impact on Modern Customer Service Paradigms and Consumer Expectations. QJETI [Internet]. 2023 Aug. 25 [cited 2024 Nov. 23];8(3):33-64. Available from: https://vectoral.org/index.php/QJETI/article/view/19