Gonzalez, Maria, and Fazle Rabbi. “Evaluating the Impact of Big Data Analytics on Personalized E-Commerce Shopping Experiences and Customer Retention Strategies”. Journal of Computational Social Dynamics 8, no. 2 (April 6, 2023): 13–25. Accessed December 23, 2024. https://vectoral.org/index.php/JCSD/article/view/31.